Pricing
Pay once for one plan, or subscribe for all of them
Every audience and industry page is free to read. Pay when you need the full plan, the targeting files and the checklists. Prices in CAD, plus tax.
One audience
Targeting Kit
$79
- One audience × one place
- FSA list CSV for Meta and Google
- Channel plan + cultural calendar
- In-language ad copy templates
One industry
Industry Playbook
$149
- One industry × one city
- All 8 modules, web + PDF
- Competition density
- Compliance checklist
Most chosen
Custom Playbook
$249
- Written for your business
- Any audience combination
- Budget scenarios + KPIs
- Free update with 2026 Census
Multi-market
National / Multi-city
$699
- Up to 10 cities or all provinces
- Market-entry ranking
- For franchises and foreign brands
Subscriptions
Pro
$79/month
- Unlimited playbooks and kits
- FSA explorer + map export
- Audience combination builder
- $790 billed yearly
White-label
$349/month
- Everything in Pro, 5 seats
- Your logo and colours on every PDF
- Client workspaces
- Pitch-deck export
Prices in Canadian dollars. GST/HST/QST is calculated at checkout. Agencies and consultants can earn 30% commission on every referral. See the partner programme.