Terms of use

Audiences.ca provides audience statistics, estimates and marketing playbooks for planning purposes. By using the site you accept these terms.

Figures labelled Official are taken from Statistics Canada and IRCC tables. Figures labelled Derived or Modelled are our calculations and estimates and carry uncertainty. Everything is provided as is, without warranty. Check important decisions against the original sources.

Regulatory and compliance notes are a planning aid, not legal advice. Confirm requirements with the relevant regulator or a lawyer before you advertise.

Adapted from Statistics Canada; this does not constitute an endorsement by Statistics Canada of this product. IRCC data are used under the Open Government Licence – Canada.

Prices are in Canadian dollars plus applicable tax. Digital products are delivered immediately after payment. If a product fails to deliver, contact us and we will fix it or refund you.

You may use playbooks and kits for your own business and, on agency plans, for your clients. Do not resell our data in bulk, scrape the site, or use our material to target individuals by sensitive attributes in breach of law or platform policy.

Questions about these terms: hello@audiences.ca.